Strengths and Weakness of E-Tools

Social Media Marketing

Advantages of social media marketing

• In Expensive.

• Widely Available. 

• Easy to use and easy to run a campaign.

• Business tool available.

• Scheduling posts.

• Specify Audience.

• Accessible. 

• Can be area specific.

• Can give links and graphics to represent and link the page to relevant pages.

• Increased Brand Recognition.

• More Opportunities to Convert.

• Higher conversion rates.

• Increased Inbound Traffic.

• Privacy Issues.

• Internet Access needed.

• Device Pendent.

• It can be expensive to promote for long periods of time.

Disadvantages of social media marketing

• Privacy Issues.

• Internet Access needed.

• Device Pendent.

• It can be expensive to promote for long periods of time.

 Blogger

Strengths of blog

• Blogs are to express your feelings through words. You can post your interests for the whole world to see.

• Blogger is the number one blogging tool in the world.

• Owned by Google, which means extended connectivity with other google services like google plus.

• Blogs can be about any range of topics.

• Can be used for personal reasons (diaries) or for business (advertising your products or services).

• Blogger is free to use, easy to use and easily accessible.

• Uses a variety of coding programs.

• Is used by several big corporations including RTE, Fox News, Sky News and ABC.

• Blogging can be used to give your business the ability to share your voice and personality.

• Can show your different from your competitors and grow your search traffic and also sales.

Weaknesses of blog

• Certain blogs can cause controversy and spark outcry and debate.

• More advanced programmers can find bloggers customisation options to be lacking.

• Descriptions can only be 500 characters long.

• 100 blogs per account

• Blogger wouldn't be as popular as social media sites such as Facebook, Instagram or twitter.

• Can be difficult writing about something you don't know too well.

Email Marketing.

Strengths of Email Marketing

• Low Cost: It allows you to eliminate the cost for design, testing, executing, and sending printed newsletters. Also, many people like using email marketing because it supports the green initiative and is paperless.

• It has global reach: No matter where you are or when you need to reach people, targeted emails can reach their targets. There are no boundaries with email marketing. Advertisers are able to get repeat business affordable and automatically.

• Targeted Marketing: You can target a specific audience based on geography, age, income, or whatever suits your needs. Want to send a coupon to the 30-35-year-old females in a specific zip code for no extra cost? You can't do that with print marketing.

• Recipients: Can be sent to specific people who have signed on for the email updates. It can also be a formal way of communicating with professional personnel.

Weaknesses of Email Marketing

• Spam: People's inbox's get inundated with email, both solicited and unsolicited. To cut down on the amount of unwanted emails, many servers have filters in place to lessen the number of spam emails a person receives.

• No internet Connection: Email marketing relies on an internet connection to send and receive emails. Without a connection, it's nearly impossible to get anything done. Even a weak connection your email may not send to the desired receipt.

Search Optimization Engine (SEO)

Advantages of SEO

• One of the advantages of SEO, compared to other forms of online marketing, is that it offers the greatest Return on Investment (ROI) for your business.

• Increased Traffic- Top positions on the search engine result pages receive a majority of the impressions and clicks. Having optimized tags and descriptions helps to increase click through rate.

• Once you do it right it will be continued investment.

• As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete.

• Spam too can increase for the same reasons, but with good filters in place, this can be easily being managed.

• It can be difficult for some people without knowledge and experience in the field.

Disadvantages of SEO

• As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete.

• Spam too can increase for the same reasons, but with good filters in place, this can be easily being managed.

• It can be difficult for some people without knowledge and experience in the field.