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Outline the Strengths and Weaknesses across a range of e-tools

Hey Guys! 
Today i am going to be talking about the Strength and Weaknesses of a range of e-tools related to my last blog post.

Social Media Marketing
Buffer Strengths!
  • Widely Available. 
  • Easy to use and easy to run a campaign.
  • Business tool available.
  • Scheduling posts.
  • Specify Audience.
  • Accessible.
Buffer Weaknesses!
  • Need an email account to set up.
  • Internet Access needed.
  • Device Pendent.
  • It will cost the user money as you only have a week trial before you need to pay to use it.
Hootsuite Strengths!
  • Easy to use and navigate.
  • Scheduling posts is very easy.
  • You can link many different social media accounts to one.
  • Its free.
Hootsuite Weaknesses!
  • You need a email account for it to work.
  • It requires internet connection to work.
Canva Strengths!
  • Widely available.
  • Easy to work and provides you with post templates.
  • Its free.
Canva Weaknesses!
  • You need an account in order to set it up.
  • it doesn't have many holiday themed post templates.
Blogs
Blogger Strengths!
  • Blogs are to express your feelings through words. You can post your interests for the whole world to see.
  • Blogger is the number one blogging tool in the world.
  • It is owned by Google, which means extended connectivity with other google services like google plus are available.
  • Blogs can be about any range of topics, you can blog about anything.
  • Can be used for personal reasons (diaries) or for business (advertising your products or services).
  • Blogger is free to use, easy to use and easily accessible.
  • Uses a variety of coding programs.
  • Blogging can be used to give your business the ability to share your voice and personality.
  • You have the ability of saving a post and editing it again before posting.
Blogger Weaknesses!
  • Certain blogs can cause controversy and spark outcry and debate.
  • More advanced programmers can find bloggers customisation options to be lacking.
  • Descriptions can only be 500 characters long.
  • 100 blogs per account is all that you are allowed.
  • Blogger wouldn't be as popular as social media sites such as Facebook, Instagram or twitter.
  • Can be difficult writing about something you don't know to well, for example in a work environment. 
  • You also need a google account in order for it to work.
Rich Media
Spotify Strengths!
  • Widely available.
  • Easy to navigate.
  • Content creators can release their own music for their fans to listen to.
  • You can download the songs you enjoy the most.
Spotify Weaknesses!
  • You may need to update the account to a premium account to gain more access to more songs and to remove ads.
  • You need either a Facebook or email account to set up an account.
  • It requires internet to work and to listen to songs you didn't download or save.
YouTube Strengths!
  • Widely available.
  • Anyone can upload videos to it.
  • It can become a career if you are very popular.
YouTube Weaknesses!
  • You need a google account in order to like, comment or upload content.
  • To avoid ads on videos you have to pay.
  • You need to pay for YouTube Red to watch you're favorite YouTubers new tv shows.
  • YouTube Red is only available in certain countries.  
Netflix Strengths!
  • Widely available.
  • For all ages.
  • Easy to navigate and you can have each member of a family have their own suggestions with one package.
Netflix Weaknesses!
  • It will cost you €9.99 a month.
  • It sometimes wont have up to date movies or tv shows.
  • The payment can sometimes show up as an error from time to time.
  • The content produced is only available for certain periods of time. 
Email Marketing




Mail Chimp Strengths!
  • Low Cost: It allows you to eliminate the cost for design, testing, executing, and sending printed newsletters. Also, many people like using email marketing because it supports the green initiative and is paperless.
  • It has global reach: No matter where you are or when you need to reach people, targeted emails can reach their targets. There are no boundaries with email marketing. Advertisers are able to get repeat business affordable and automatically.
  • This is an easier way of staying in contact with clients, businesses and other people for a more formal communication line.





Mail Chimp Weaknesses!
  • Spam: People's inbox's get inundated with email, both solicited and unsolicited. To cut down on the amount of unwanted emails, many servers have filters in place to lessen the number of spam emails a person receives.
  • No internet Connection: Email marketing relies on an internet connection to send and receive emails. Without a connection it's nearly impossible to get anything done. Even a weak connection your email may not send to the desired receipt.
  • Some people might find the constant emails of new items or products a bit annoying.
Search Optimization Engine (SEO)
Google Analytic Strengths!
  • One of the advantages of SEO, compared to other forms of online marketing, is that it offers the greatest Return On Investment (ROI) for your business.
  • Increased Traffic- Top positions on the  search engine result pages receive a majority of the impressions and clicks. Having optimized tags and descriptions helps to increase click through rate.
  • Once you do it right it will be continued investment.
  • They will help businesses track the number of views they are getting on blog posts and where these people are coming from.
  • This can link to your blogger account and show the views in more detail.
Google Analytic Weaknesses!
  • Spam too can increase for the same reasons, but with good filters in place, this can be easily be managed.
  • It can be difficult for some people without knowledge and experience in the field.
  • You need a google account in order for these e-tools to work. 

Google Webmaster Strengths!

  • You can link this to your blogger account again.
  • It will work with google analytics.
  • As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete.
Google Webmaster Weaknesses!
  • It can be difficult for some people without knowledge and experience in the field.
  • You need a google account in order for these e-tools to work. 
Online Advertisement
Pop up Strengths!
  • They pop up and people will be able to see the more frequently on apps like Twitter, Facebook and Instagram. 
  • They are more visible for people when they are on websites.
  • They can contain important information.
Pop Up Weaknesses!
  • They can be very distracting for people who are busy on websites. 
  • They can sometimes carry virus or be spam advertisements.
  • Ad blocker can prevent these forms of adverts from being showed to views.
Sponsored ads Strengths! 
  • They can pop up on more social media sites like Snapchat, Facebook, Twitter and Instagram.
  • They are more widely based.
  • They can have famous people in their ads.
Sponsored ads Weaknesses!
  • Ad blocker can prevent these forms of adverts from being showed to views.
  • These types of ads might cause a lot of money to create. 
Media Marketing








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